---
title: Plans and billing
description: The trial, what happens if an invoice goes unpaid, and how long we keep your data.
---

ZevCampaign has a trial and then paid plans. There is no free tier.

That is a deliberate choice rather than an oversight. A free
marketing-email tier attracts a great deal of mail that nobody asked
to receive, and keeping that off the platform is what protects the
deliverability of the people who are doing it properly.

## The trial

Every new workspace gets a 14-day trial with a real plan's features and
a capped send volume, so you can build and test properly.

The trial is **per person**, not per workspace, counted against the
account that created it. A second workspace you create does not get a
second trial; it starts read-only until you choose a plan.

During the trial you can also only send to addresses you have verified
as your own, until your brand and domain are approved. See [getting
approved](/guide/approval).

Choose a plan any time before the trial ends and nothing pauses.

## Currency

Your workspace's billing currency is chosen when you create it and
**cannot be changed afterwards**. Pick carefully.

It is fixed because a currency that moved mid-subscription would
silently change what every past invoice meant, which is not something
we are willing to let happen to your accounts.

We bill in Nigerian naira and US dollars today, and add currencies as
we open new markets. A plan with no price in your currency is simply
not purchasable there.

## If an invoice goes unpaid

Sending stops at the first missed payment. Everything else keeps
working: you can sign in, read your reports, and export your contacts.

We are direct about this because the alternative is worse for you.
Every message we send costs us money at the carrier, so we cannot keep
sending on an unpaid account; and a vague warning that something
"might" be restricted leaves you guessing about whether your Thursday
campaign will go out.

Settle the invoice and sending resumes immediately, including anything
you had scheduled.

## What happens over time

If nothing is settled, the workspace moves down a ladder. At every
rung before the last, your data is intact and paying brings everything
straight back.

| Stage | Sending | Your data | What happens next |
|---|---|---|---|
| **Invoice overdue** | Paused | Untouched | We keep trying to collect for about a week |
| **Read-only** | Paused | Untouched | Kept for about two months |
| **Deletion scheduled** | Paused | Untouched | A dated notice, then roughly a month of reminders |
| **Deleted** | — | Removed | Invoices and payment history are kept |

That is around three months from a missed payment to anything being
deleted, with several emails along the way, each naming the exact date
and how to stop it.

Nothing is ever deleted without a date you have been told in writing,
more than once, and a way to stop it right up until it happens. If you
are mid-conversation with our team, the clock is paused.

## If you cancel

Cancelling takes effect at the end of the period you have paid for, not
immediately. You keep what you paid for, to the day, and you can change
your mind until then.

After that the same retention runway applies, so export anything you
want to keep. Your contacts and campaign reports are exportable from
the dashboard at any point, including while read-only.

## What a purge removes

Your contacts, lists, topics, campaigns, templates, reports and
uploaded images.

Your invoices and payment history are **kept**, so your accounts stay
intact and you can still download what you need.

Coming back after a purge means a fresh workspace, which starts empty.

## Changing plan

Upgrades apply immediately and are charged pro-rata for the rest of the
period.

Downgrades are checked against your current usage first. If you are
over the new plan's limits on any dimension, we tell you every one of
them and by how much — not just the first — so you can see the whole
job at once rather than discovering it one retry at a time.