Getting approved to send

Why a new workspace can only send to itself at first, and the three things that lift it.

A brand-new workspace can send only to addresses it has verified as its own. Everything else works: you can build your audience, design campaigns, and send to yourself to see exactly what lands. What you cannot do yet is mail strangers.

This is the single thing new customers most often hit, so it is worth explaining rather than leaving you to discover it at the moment you press Send.

Why

Mailbox providers decide whether your mail reaches an inbox partly on who is sending it and whether the domain checks out. Getting that right before your first campaign is far easier than recovering from a bad start, and a sending reputation is much quicker to lose than to rebuild.

So the default for a new workspace is: prove the domain is yours, tell us who you are, and then send to whoever you like. It usually takes less than a business day.

The three things

1. A verified sending domain. Add your domain and publish the DNS records we give you. This proves you control it and lets us sign your mail so mailbox providers trust it.

2. An approved brand. Your brand name, legal name, and a real postal address. The postal address is a legal requirement on marketing email in most countries, not a formality we invented.

3. Our review. We check that the brand and domain line up and that nothing looks like impersonation. We email you either way.

Your dashboard shows all three as a checklist with the current state of each, including when something is waiting on us rather than on you. If a step says we are reviewing, there is nothing for you to do.

Sending to yourself in the meantime

Add addresses under Settings → Verified recipients. Each one gets a confirmation email; once confirmed, you can send campaigns to it.

This is a real end-to-end send — same rendering, same tracking, same unsubscribe handling — so you can test the whole loop before you are approved. Confirmation emails from your signup form follow the same rule, so verify your own address first if you want to test that flow.

Verified ≠ ready

A domain can pass DNS verification and still not be ready to send, because registering it with the mail carrier is a separate step that occasionally fails quietly.

Your domain’s status distinguishes these, and there is a Re-sync with carrier action if it is stuck. If a domain says verified but sending still refuses, that is the button to press.

After approval

Nothing changes about how you call the API. The restriction simply stops applying, and campaigns go to your whole audience.

One thing to know: editing identity-sensitive parts of a brand — its name, legal name, sender address or postal address — sends it back for review and pauses sending until that finishes. The dashboard warns you before you save such a change. Cosmetic edits like a logo or colours do not.

Updated at, Saturday, October 10, 2026